From 14th to 17th February 2025, Ukrainian Fashion Week took place at Mystetskyi Arsenal in Kyiv, once again proving that Ukrainian fashion is becoming a powerful force on the global stage. This year, the event brought together over 60 designers, who showcased their collections on the runway and in showrooms. Thousands of guests attended, including international fashion experts, journalists, stylists, and buyers.

One of the key highlights of UFW 2025 was the fusion of traditional craftsmanship with cutting-edge technology. Designers embraced eco-friendly materials, intricate hand embroidery, and innovative fabrics, demonstrating that Ukrainian fashion is not only aesthetically captivating but also sustainable. The programme also featured panel discussions on the future of the fashion industry, the development of ethical production, and the growing influence of Ukrainian brands worldwide.

Among the most highly anticipated shows was Viamaro, a brand that Boutique UA proudly collaborates with. Viamaro’s latest collection mesmerised the audience with refined silhouettes, impeccable tailoring, and distinctive details that highlighted individuality. Once again, the brand proved that Ukrainian fashion is all about boldness, sophistication, and innovation.

At Boutique UA, we are honoured to feature Viamaro in our carefully curated selection. We handpick the finest Ukrainian brands to offer our customers fashion that not only follows global trends but sets them.

Fashion is more than just trends—it is a voice of culture, an expression of freedom, and a symbol of national identity. Ukraine is already shaping the future of fashion, and we are proud to be part of this journey!